Ahuja
Strategy
research | marketing | graphic design
Intern for Goodby & Silverstein
The creators of "Got Milk". A creative company that puts people at the center of everything. Their mission is to create experiences that reach millions and even billions, but seem to speak only to you.
Through extensive research and by questioning 60 members of Gen Z about their work ethic, pressures, and opinions on hustle, I came to the conclusion that rather than it being a choice, Gen Z believes laziness is an unwilling result of too much pressure. I conceived, filmed, and edited this video as my final internship project delves into the perception that Gen Z is lazy through exploring entitlement, social and academic burnout, and the modern teenage experience. Further, this project shows brands how to market to Generation Z's through truly understanding the plight Gen Z has of having the world on their shoulders.
A video about future leaders seeing their future selves for the Smithsonian. I was a production assistant on this project. It was gratifying working on this video as I volunteered at the Smithsonian this summer.
Intern for Washington Exec
Washington Exec is a premier organization consisting of over 500 executives, 2 award shows, 200+ networking events annually, dozens of workshops and active creator of social media and article content.
In order to boost the Washington Exec LinkedIn presence, I was paid to create hundreds of ads. The ads on the left are a small sampling. I also edited hour-long award show videos into small segments for social media as well as edited stock videos to be posted online.
Intern for Congresswoman Jackson Lee
Congresswoman Sheila Jackson Lee represents the 18th district of Texas, primarily, the Houston area where I was born. I drafted floor statements for the congresswoman on suspension bills and wrote talking points for the member's speaking events. These tasks are usually reserved for paid staff but I had the opportunity to prove my writing and research abilities and write statements read on the house floor. I also took daily constituent phone calls and assembled binders to brief the congresswoman on hearings.
Mentorship at The Marketing Arm
A creative agency focused on creating cultural resonance for brands such as Die Hard, Snickers, Doritos, Wendy’s, State Farm, WNBA, among others.
After meeting 1 on 1 with members from every facet of the company, I created a white paper model (powerpoint with a marketing idea) off a past Die Hard brief. I then presented it to a team of creative directors who gave me feedback and showed me the company's response to the same brief.